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Since launching LNQ Marketplace in May of this year with the Gen One Hardwear collection, the decentralized retail ecosystem is redefining the buying, owning, and selling experience with fashion via the first blockchain-enabled fashion line.

Selling out in a few days the LNQ and the Gen One Hardwear collection caught the attention of celebrity fashionistas, streetwear enthusiasts, and tech consumers. Each item at the LNQ Marketplace uses an embedded code with LNQ’s groundbreaking blockchain-enabled LNQ One Microchip. The embedded microchip then provides each buyer and seller authentication and complete transparency of product lifecycles.

His interest in technology would initially catch the attention of the late rapper Nipsey Hussle. The two minds would team up to create the first smart-retail store experience, which laid the foundation for Spatial Labs or sLabs, to which JayZ has attached his likeness as a prominent investor in the company.

LNQ Marketplace redefines how we can buy, own, and sell in the physical and digital worlds. There are also the engaging qualities of the platform, with a one size fits all model. LNQ offers custom-developed Pantone colors for consumers to get the exact hues of their liking, while LNQ acts as a gateway to the Metaverse when scanned with an iPhone. A first of its kind in the industry, each scanned item allows wearers to attend in-real-life and virtual events, with accessible social media profiles, Discords, and Spotify playlists, for example.

Following up on the LNQ’s Gen One Hardwear apparel launch in May at the first Spatial Labs Keynote event, the hero items of the novel LNQ Marketplace collection include the double-lined Gen One Sweater designed in partnership with color authority Pantone and available in six custom colors, the Cloud Gen One Clog, and an exclusive 1-of-1 smart-t-shirt.

“LNQ is built on the idea of creating real-world utility and creating products that provide a fully immersive experience,” says the sLabs founder, Iddris Sandu. “We were thrilled with the consumer response to our first Gen One Hardwear drop, and with the launch of the LNQ Marketplace, we are excited to give our community a decentralized space to connect further and bridge the gap between the physical and digital worlds.”

Industries have been developing ideas around new ways to purchase items, whether fashion for yourself or your home, using 3D design and artificial intelligence, and finding avenues in Web3 to engage a growing consumer base. Items purchased can be worn in the real world but are embedded with blockchain-enabled technology, as the LNQ One Microchip enables consumers.